Finding New Donors With Political Contributions

Many prospective donors give not only to support various nonprofit organizations, but also to support various elected officials and campaign platforms. Every election cycle, tens of thousands of individuals pledge funds ranging from a few hundred to several thousand dollars to support their candidates. Consider these thoughts from industry consultant Lori Lawson in her previous […]

Read more

‘Tis The Season (For Political Giving Research)

  Guest Post by Lori Hood Lawson As I write this, it’s less than 80 days until Christmas and it’s less than 30 days until this year’s US Presidential Election. Don’t worry – I’m not going to talk about politics but, rather, some interesting news on political giving. This is a completely nonpartisan blog post, […]

Read more

THE PAC SERIES – PROPENSITY: Finding Clues in Charitable Giving, Board Affiliations, Volunteering, and More

In the first of our Propensity-Affinity-Capacity (PAC) Series, we tackle Propensity.  Let’s discuss how and why a strong propensity rating indicates your prospect might be your organization’s next major gift donor. What is Propensity? The Merriam-Webster Dictionary defines propensity as “a strong natural tendency to do something.”  In the nonprofit development world, propensity is also known as […]

Read more