Predictive Modeling and Analytics That Accelerate Your Fundraising

Harness the power of AI and customized actionable intelligence to fuel all of your fundraising strategies.

Modeling & Analytics

Predict high-impact donors with the power of AI

iWave’s suite of predictive modeling and analytics leverages the industry’s most comprehensive data suite and unparalleled customization to deliver actionable insights with precision. iWave predicts who is likely to donate to your organization and provides action-based recommendations to fuel all your fundraising strategies so you can acquire, retain, and grow your donors with ease.

Custom Predictive Modeling

Segment and match ideal donors to your fundraising goals, including annual giving, capital campaigns, major giving, and more.

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Target new audiences by identifying prospects who resemble your top donors.

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Major Giving

Fuel your major giving pipeline by uncovering hidden major gift prospects in your database.

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Planned Giving Analytics

Secure more planned gifts by identifying which donors are most likely to leave a legacy gift in the future.

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Discover the optimal course of action for your constituent interactions

iWave delivers customized actionable insights to help you cultivate and engage your prospects and donors based on their capacity, affinity and propensity to give.

Cultivation Analytics

Understand the best messaging approach to use when cultivating a prospect or donor, based on their wealth, history of giving, and affiliations with foundations.

Engagement Analytics

A recommendation on who is best suited to engage a prospect or donor based on their wealth and linkage to your cause.

Make operational and strategic decisions at a glance

Powered by Tableau®, iWave’s interactive dashboards enable you to explore, analyze, and visualize your fundraising data for faster, data-driven decision making.

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Customization and industry-leading databases give you the winning advantage

Prioritize and understand your constituents at a deeper level with personalized prospect scores and high-quality data – the foundation and fuel of iWave’s analytics and modeling features.

iWave Score

Prioritize individuals, companies and foundations with a customizable prospect score.

RFM Score

Rank donors based on their philanthropic history with your organization using a customizable RFM (recency, frequency, monetary) score.

Giving Velocity

Identify donors whose giving trend is increasing or decreasing so you can adapt your engagement and solicitation strategies.

Giving Capacity

Discover the amount a constituent can give to you over a 5-year period. Our proprietary Real Estate Equalizer adjusts for overinflation.

Whether you’re looking for easily-actionable insights or you’re doing a sophisticated deep dive into your database, iWave will help unlock your data analytics potential so you can exceed your fundraising goals.

Want to See How iWave Scores and Analytics Will Help You Secure More Grants and Gifts?

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Integrate iWave with Your Favorite Tools

Connect iWave to your CRM to automate tasks you do manually and enrich donor records with scores and analytics.

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Raiser's Edge NXT

What Makes Us Different

Affinity Scores

iWave is the only fundraising intelligence platform that measures how passionate a donor is about your cause.

Dependable Capacity Scores

Our capacity scores are not affected by differences in cost of living by geography—ensuring that wealth ratings are not artificially inflated.


One size rarely fits all in our industry. This is why we offer the ability for you to customize modeling and analytics to align with your organization’s projects and goals.


By providing transparency into the records and formulas that generate prospect scores, we help you make sense of your results in a way that is operationally valuable and trusted by your fundraising team.

Robust data

Robust Data

To reap the benefits of fundraising intelligence, we connect you to the industry’s most accurate and comprehensive data source. Tap into billions of data points from over 40 wealth, biographic, and philanthropic data sources.

Novant Health Foundation

“Our leadership team loves the data, scores, and analytics we are able to integrate seamlessly into Salesforce from iWave. The scores and analytics give us actionable insights and enable us to have more targeted conversations with our fundraising teams by using one-click screenings and profile generation.”

Emily Glesias

Supervisor, Prospect Research Management

Novant Health Foundation

Helping leading nonprofits fundraise with confidence

Wycliffe Bible Translators
Novant Health

Modeling and Analytics FAQs

Why is data analytics important for nonprofits?

Data analytics, or donor analytics, are important for nonprofits because they significantly boost the efficiency of fundraising efforts and reduce overall donor acquisition costs.

There has never been a better time for nonprofits to use donor analytics in prospect research. With the help of iWave, fundraising professionals can leverage data analytics to maximize donations of all levels. In a major gift capacity, organizations can use fundraising analytics to identify potential donors, evaluate a prospect’s ability to make significant gifts, and develop the ideal cultivation strategy for each donor. However, fundraising analytics can also be used to inform and tailor marketing campaigns, segment annual donors who could increase their giving level, and identify potential planned givers.

To see a sample of fundraising analytics that are included with iWave’s prospect research and wealth screening platform, download our Analytics infosheet

Why data is important in fundraising?

With shrinking budgets and increasing pressure to produce more fundraising dollars using fewer resources, data-driven prospect development is increasingly critical to the survival of nonprofits. Inefficient fundraising techniques like indiscriminate use of direct mail are no longer financially viable.

Data helps nonprofits amplify impact by helping identify and focus efforts on top prospective donors, and fueling the necessary fundraising strategies to build strong relationships.

To learn more about external data sources that are included with iWave, see our Data page.

How do you analyze donor data?

Analyzing donor data with iWave is easy. Not only do you get a 360° view of a prospect’s capacity, propensity, and affinity to give to your cause, iWave also provides a number of donor segmentation and prospect research tools that help fundraising professionals devise the next steps:

  • Cultivation and engagement analytics provide recommendations on the optimum messaging and preferred communication channel when cultivating your prospects and donors
  • Insights uncover major gift prospects from within your own database,  and annual or mid-level donors that could be giving more
  • Planned giving scores and analytics uncover top planned giving prospects and provide cultivation recommendations
  • Multi-Lens Scoring uncovers new giving opportunities that fuel all of your fundraising strategies from major giving to annual giving and more

Learn more about how you can use fundraising analytics and donor segmentation to find hidden gems in your database by clicking here.

What are some examples of data commonly used to craft fundraising strategies?

iWave’s data provides a 360° view of a prospect’s capacity, propensity, and affinity to give to their cause:

  • Biographical data provides basic characteristics about a prospect, such as name, email, address, and phone number, professional information, and alma matter
  • Wealth data such as compensation, real estate holdings, and insider filings provide insight into a prospect’s capacity to give and helps determine future gift asks 
  • Philanthropic data such as previous charitable gifts and volunteer positions provide a detailed look into a prospect’s past philanthropic behavior, indicating to what causes and how much they are likely to donate

Check out our data page to learn more about the donor data sources that fuel the industry’s most accurate fundraising analytics

What is predictive modeling for fundraising?

Fundraising using predictive modeling involves the active analysis of donor data to produce scores for each donor in your database. These scores are used to predict the probability that a donor will engage in a certain behavior, such as making a major gift. 

Watch our webinar recording, Optimizing Portfolios with Modeling and Screening Results, to learn more about donor analytics.