Predictive Modeling and Analytics That Accelerate Your Fundraising

Data analytics, or donor analytics, are important for nonprofits because they significantly boost the efficiency of fundraising efforts and reduce overall donor acquisition costs.

There has never been a better time for nonprofits to use donor analytics in prospect research. With the help of iWave, fundraising professionals can leverage data analytics to maximize donations of all levels. In a major gift capacity, organizations can use fundraising analytics to identify potential donors, evaluate a prospect’s ability to make significant gifts, and develop the ideal cultivation strategy for each donor. However, fundraising analytics can also be used to inform and tailor marketing campaigns, segment annual donors who could increase their giving level, and identify potential planned givers.

To see a sample of fundraising analytics that are included with iWave’s prospect research and wealth screening platform, download our Analytics infosheet. 

With shrinking budgets and increasing pressure to produce more fundraising dollars using fewer resources, data-driven prospect development is increasingly critical to the survival of nonprofits. Inefficient fundraising techniques like indiscriminate use of direct mail are no longer financially viable.

Data helps nonprofits amplify impact by helping identify and focus efforts on top prospective donors, and fueling the necessary fundraising strategies to build strong relationships.

To learn more about external data sources that are included with iWave, see our Data page.

Analyzing donor data with iWave is easy. Not only do you get a 360° view of a prospect’s capacity, propensity, and affinity to give to your cause, iWave also provides a number of donor segmentation and prospect research tools that help fundraising professionals devise the next steps:

• Cultivation and engagement analytics provide recommendations on the optimum messaging and preferred communication channel when cultivating your prospects and donors
• Insights uncover major gift prospects from within your own database,  and annual or mid-level donors that could be giving more
• Planned giving scores and analytics uncover top planned giving prospects and provide cultivation recommendations
• Multi-Lens Scoring uncovers new giving opportunities that fuel all of your fundraising strategies from major giving to annual giving and more

Learn more about how you can use fundraising analytics and donor segmentation to find hidden gems in your database by clicking here.

iWave’s data provides a 360° view of a prospect’s capacity, propensity, and affinity to give to their cause:

• Biographical data provides basic characteristics about a prospect, such as name, email, address, and phone number, professional information, and alma matter
• Wealth data such as compensation, real estate holdings, and insider filings provide insight into a prospect’s capacity to give and helps determine future gift asks 
• Philanthropic data such as previous charitable gifts and volunteer positions provide a detailed look into a prospect’s past philanthropic behavior, indicating to what causes and how much they are likely to donate

Check out our data page to learn more about the donor data sources that fuel the industry’s most accurate fundraising analytics. 

Fundraising using predictive modeling involves the active analysis of donor data to produce scores for each donor in your database. These scores are used to predict the probability that a donor will engage in a certain behavior, such as making a major gift. 

Watch our webinar recording, Optimizing Portfolios with Modeling and Screening Results, to learn more about donor analytics.