Predictive Modeling and Analytics for Data-driven Fundraising

Focus on the right donors and raise gifts faster.

Modeling & Analytics

Predictive modeling

Predict high-impact donors with the power of AI

Effortlessly discover ideal donors with AI-driven models powered by iWave’s billions of external data points and data specific to your organization.

Learn about Predictive Modeling

Prescriptive analytics

Shape your cultivation strategy with actionable insights

Add context to your cultivation efforts with deep, on-demand analytics. iWave uses artificial intelligence to examine and recommend courses of action that your fundraising team can take.

Learn about Prescriptive Analytics

Planned giving

Fuel your planned giving strategy

Grow your planned giving program with Planned Giving Scores and Analytics. Segment, identify, and prioritize planned giving prospects who are most likely to give to your organization.

Learn about Planned Giving Scores and Analytics

multi-lens scoring

Challenge the status quo with hidden nuggets of intelligence

Whether you’re looking for donors who could be giving more, or seeking prospects whose secondary affinity matches your campaign goals, Multi-Lens Scoring expands your peripheral vision by reframing how you view your donors. Raise more gifts by leveraging your entire donor database.

Learn about Multi-Lens Scoring


Bring your data to life with powerful visualizations

Navigate vast amounts of data and make operational and strategic decisions at a glance with Dashboards. Using interactive visual elements, you can build or refine your prospecting pipeline and easily convey important information and insights.

Learn more about Dashboards

Want to See How iWave Scores and Analytics Will Help You Secure More Grants and Gifts?

Request a Demo

Less Spinning, More Doing

Scoring has been on your to-do list for a while but doing it the traditional way takes a long time or is very inaccurate. Not anymore. iWave’s scoring models are built to give accurate results, custom to your organization, in seconds.

Predictive Modeling

Predict future outcomes using the information in your database, iWave’s external data, and statistical methods.

iWave Score

Rank a prospect’s giving potential based on their propensity, affinity, and wealth capacity.

RFM Score

Rank a donor’s giving capacity based on their philanthropic history with your organization.

Giving Velocity

Identify donors whose giving trend is increasing or decreasing so you can adapt your engagement and solicitation strategies.

Multi-lens Scoring

View wealth screening results under multiple lenses depending on your fundraising goals and strategies to ensure you’re cultivating donors with the right message.

Planned Giving Scores

Rank a prospect’s planned giving potential from 1 to 4 so you can target the right prospects for legacy giving.

RMF Score
Giving velocity
Planned giving score

Stop struggling in the slow lane. Fast-track your fundraising with new insights.


Find hidden gems in your database

You might be surprised to hear that you have everything you need to find hidden gems in your own database. Simply connect your internal RFM (recency, frequency, monetary) data to iWave’s wealth and philanthropic data to segment your database with new insights on your top givers and your best next donors.

See segmentation details


Formulate impactful cultivation strategies

Turn your data and scores into actionable next steps for your organization. Engagement and Cultivation Analytics provide deep intelligence about prospective donors so you can easily manage them through your pipeline.

Engagement Analytics: Identify the best-suited channel to engage your prospective donors.
See segmentation details

Cultivation Analytics: Determine the ideal messaging to use when cultivating your prospects.
See segmentation details


Segmentation to help you prioritize prospects, based on their philanthropic history with your organization and their philanthropic and wealth history outside your organization.

Hidden Gems

An area of opportunity! These prospects have great potential to become major gift donors. They have strong capacity rating and are already giving to other nonprofits, though they are not giving to yours.

Distinguished Philanthropists

Great major gift donors that are interested in your organization and donate to your cause. They may also be giving to others and could have additional giving capacity.

Not Now Prospects

Individuals that do not appear to be philanthropic with your organization or other nonprofits. Unless additional information is uncovered, this group should be considered your lowest priority to action.

Your Champions

High performers that have a proven affinity to your nonprofit and are already donating charitable gifts. They are not on the radar of other nonprofits so continue to cultivate these relationships.


A recommendation on who is best suited to engage your prospects based on their wealth and linkage to your cause.


These prospects have not shown a connection to your cause but have a high potential to give. Utilize your communications or marketing team to engage these prospects in a nurture campaign.


These prospects have great potential to give a major gift or planned gift. Engage using highly influential advocates like your executive director, board members, or an existing major donor.


These individuals should be considered your lowest priority to action. Use inexpensive, time-effective channels like group emails and social media.


These individuals are passionate about your cause. Engage using ambassadors (e.g. fundraisers, volunteers, members) and time-effective channels like group emails and social media.


A recommendation on the messaging to use when cultivating your prospects based on their wealth, history of giving, and potential affiliation with a foundation).


These prospects need to know what their hard-earned money will accomplish. Start by sharing your mission and the impact of a gift using stories, photos, and videos.


These are major gift prospects! Utilize personalized messages and customized initiatives like exclusive events, on-site tours, or nominations for a board position.


These individuals should be considered your lowest priority. Encourage them to join your newsletter, follow your social media channels, or receive an annual mailing letter.


These prospects have likely hidden their wealth and are potential major gift donors. Do research to determine the right messaging. For example, if affiliated with a foundation, consider a grant request. If they give frequently, use personalized messages.

Want to See How iWave Scores and Analytics Will Help You Secure More Grants and Gifts?

Request a Demo

Integrate iWave with Your Favorite Tools

Connect iWave to your CRM to automate tasks you do manually and enrich donor records with scores and analytics.

See Integrations

Raiser's Edge NXT

What Makes Us Different

Affinity Scores

iWave is the only fundraising intelligence platform that measures how passionate a donor is about your cause.

Dependable Capacity Scores

Our capacity scores are not affected by differences in cost of living by geography—ensuring that wealth ratings are not artificially inflated.


One size rarely fits all in our industry. This is why we offer the ability for you to customize modeling and analytics to align with your organization’s projects and goals.


By providing transparency into the records and formulas that generate prospect scores, we help you make sense of your results in a way that is operationally valuable and trusted by your fundraising team.

Robust data

Robust Data

To reap the benefits of fundraising intelligence, we connect you to the industry’s most accurate and comprehensive data source. Tap into billions of data points from over 40 wealth, biographic, and philanthropic data sources.

“iWave is one of my most-used resources. Whether it’s researching potential individual donors for our major gifts team, or companies for workplace campaigns, my first search is on iWave. It is extremely user-friendly, with a great interface, and awesome customer service. Instead of having to check multiple annual reports, I can conduct a quick search on iWave. Additionally, I can gain insight into a company’s philanthropic activity. iWave has helped me verify prospects and identify individuals I wouldn’t have otherwise found."

Veronica B.

Senior Manager, Prospect Research and Portfolio Management
United Way Miami

Helping leading nonprofits fundraise with confidence

National Geographic
National Aquarium
United Way
Novant Health
Susan G. Komen

Modeling and Analytics FAQs

Why is data analytics important for nonprofits?

Data analytics, or donor analytics, are important for nonprofits because they significantly boost the efficiency of fundraising efforts and reduce overall donor acquisition costs.

There has never been a better time for nonprofits to use donor analytics in prospect research. With the help of iWave, fundraising professionals can leverage data analytics to maximize donations of all levels. In a major gift capacity, organizations can use fundraising analytics to identify potential donors, evaluate a prospect’s ability to make significant gifts, and develop the ideal cultivation strategy for each donor. However, fundraising analytics can also be used to inform and tailor marketing campaigns, segment annual donors who could increase their giving level, and identify potential planned givers.

To see a sample of fundraising analytics that are included with iWave’s prospect research and wealth screening platform, download our Analytics infosheet

Why data is important in fundraising?

With shrinking budgets and increasing pressure to produce more fundraising dollars using fewer resources, data-driven prospect development is increasingly critical to the survival of nonprofits. Inefficient fundraising techniques like indiscriminate use of direct mail are no longer financially viable.

Data helps nonprofits amplify impact by helping identify and focus efforts on top prospective donors, and fueling the necessary fundraising strategies to build strong relationships.

To learn more about external data sources that are included with iWave, see our Data page.

How do you analyze donor data?

Analyzing donor data with iWave is easy. Not only do you get a 360° view of a prospect’s capacity, propensity, and affinity to give to your cause, iWave also provides a number of donor segmentation and prospect research tools that help fundraising professionals devise the next steps:

  • Cultivation and engagement analytics provide recommendations on the optimum messaging and preferred communication channel when cultivating your prospects and donors
  • Insights uncover major gift prospects from within your own database,  and annual or mid-level donors that could be giving more
  • Planned giving scores and analytics uncover top planned giving prospects and provide cultivation recommendations
  • Multi-Lens Scoring uncovers new giving opportunities that fuel all of your fundraising strategies from major giving to annual giving and more

Learn more about how you can use fundraising analytics and donor segmentation to find hidden gems in your database by clicking here.

What are some examples of data commonly used to craft fundraising strategies?

iWave’s data provides a 360° view of a prospect’s capacity, propensity, and affinity to give to their cause:

  • Biographical data provides basic characteristics about a prospect, such as name, email, address, and phone number, professional information, and alma matter
  • Wealth data such as compensation, real estate holdings, and insider filings provide insight into a prospect’s capacity to give and helps determine future gift asks 
  • Philanthropic data such as previous charitable gifts and volunteer positions provide a detailed look into a prospect’s past philanthropic behavior, indicating to what causes and how much they are likely to donate

Check out our data page to learn more about the donor data sources that fuel the industry’s most accurate fundraising analytics

What is predictive modeling for fundraising?

Fundraising using predictive modeling involves the active analysis of donor data to produce scores for each donor in your database. These scores are used to predict the probability that a donor will engage in a certain behavior, such as making a major gift. 

Watch our webinar recording, Optimizing Portfolios with Modeling and Screening Results, to learn more about donor analytics.