THE PAC SERIES – PROPENSITY: Finding Clues in Charitable Giving, Board Affiliations, Volunteering, and More

In the first of our Propensity-Affinity-Capacity (PAC) Series, we tackle Propensity.  Let’s discuss how and why a strong propensity rating indicates your prospect might be your organization’s next major gift donor. What is Propensity? The Merriam-Webster Dictionary defines propensity as “a strong natural tendency to do something.”  In the nonprofit development world, propensity is also known as […]

Read more

Public Charities & Foundations Research 101

What Makes A Prospect Great?  There are many factors at play, but the best donors have a history of giving, strong linkage to your cause, and the ability to share truly impactful gifts of money, time, or personal expertise.  While individuals make up the largest group of donors, foundations also present fantastic opportunities for other […]

Read more