iWave Helps Healthcare Institutions Identify Top Gift Prospects

Healthcare organizations face a constant challenge of procuring major gifts. The costs related to running an institution, doing research, procuring medical equipment and treatment is immense. Due to this, healthcare organization’s often rely on current and recent patients for annual and major gift donations. Working within a time sensitive window following patient care, healthcare organizations must be able to act quickly when discovering prospects, determining the gift amount, and making the ask. Using a grateful patient program, healthcare organizations are able to work smarter to determine who to ask, how much to ask for, and when to make the ask, ensuring money is not left on the table.

Using iWave, healthcare organizations can:

  • Leverage industry-leading patient screening to kick start the moves management program by regularly (daily, weekly, or monthly) identifying patients with major gift potential.
  • Build detailed prospect profiles which medical staff, board members, and frontline fundraisers can use to cultivate major gift prospects.
  • Build lists of individuals for campaigns and to attend fundraising events who have propensity, affinity, and capacity to give.
  • Stay up-to-date on previous donors because they can add new information to profiles and refresh results at any time.

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