Fundraising & Nonprofit Blog

Category: Prospect Ratings

The Three Keys Introduction: What is Propensity, Affinity, and Capacity?

The Three Keys Introduction: What is Propensity, Affinity, and Capacity?

Good things come in threes. When it comes to ideal donor ratings, the big three are propensity, affinity, and capacity…

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Research Insider Filings to Determine “When” to Solicit HNW Prospects

If you’re a prospect researcher or fundraiser, you probably have a good idea of whom to pitch major gift asks…

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Prospect Ratings: The Pillars of Fundraising Intelligence

At any one time, your nonprofit’s development office might be creating profiles for hundreds or thousands of past, present, and…

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Predicting the Future With Past Giving

“Mirror, mirror, on the wall, who’s the best major gift prospect of them all?” Unfortunately, there are no magic tricks…

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Balancing Proactive and Reactive Research Requests

We like to know what a “day in the life” looks like for our clients — and in this case,…

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Best Practices for Leveraging Real Estate Data

Fundraising intelligence is all about gathering relevant information to make an informed and educated gift ask. Whether you have a…

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Conversation Starters: Strategies That Open Doors to Major Gift Success

Guest Post by Paul D’Alessandro, D’Alessandro Inc.  Donors, Then and Now In the late 80’s I worked on my very…

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The Three Keys to a Better Major Gift Ask

The following is an excerpt from iWave’s new eBook: The Three Keys to a Better Major Gift Ask.  Read the…

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Prospect Ratings: Propensity-Affinity-Capacity Conclusion

  Here we are at the end of the Prospect Ratings: Propensity-Affinity-Capacity Series.  If you’ve been following this blog series,…

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The Three Keys Series – CAPACITY: Does Your Prospect “Have” What It Takes to Be a Major Gift Prospect?

The third aspect of The Three Keys series is for some the most important, but for all, probably the most…

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The Three Keys – AFFINITY: Finding the Major Gift Donor of Your Dreams

In the second of The Three Keys Series, we explore Affinity. Let’s discuss how and why a strong affinity rating…

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The Three Keys Series – PROPENSITY: Finding Clues in Charitable Giving, Board Affiliations, Volunteering, and More

In the first of our Three Keys Series, we tackle Propensity. Let’s discuss how and why a strong propensity rating…

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