Where Have All The Donors Gone?
Recorded on: May 25, 2023
This webinar is eligible for 1 CFRE.
It seems we get a new report every week that tells us the number of households giving to charities in both the U.S. and Canada is dropping. Donor renewal and retention are alarmingly down, and it seems like it’s harder than ever to acquire new donors through “traditional” methods like direct mail. But is acquisition everything it’s cracked up to be? Does focusing on identifying new wealthy donors make the most strategic sense when it comes to tackling these concerning trends? In this session of our “In Conversation” series, we are joined by Andrew Olsen, CFRE, Senior Vice President, Fundraising Solutions at Dickerson Bakker. Andrew is a leading expert in direct response fundraising and brings deep experience and perspective on donor acquisition and overall trends in the sector.
Andrew will join Lead Fundraising Coach, T. Clay Buck, CFRE, to discuss these trends in the sector and how creating more meaningful interactions with donors can lead to transformative fundraising for everyone involved.
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