The Evolution of the Donor Pyramid: Where Are My Opportunities?
Recorded on: July 21, 2020
We all know the donor pyramid. At the top are our major donors, managed by gift officers and at the bottom are supporters and unrated donors who are typically managed through mass appeals. To increase revenue from your pyramid, there are two primary ways: asking major donors to give larger gifts (and risking donor fatigue) or inspiring new giving from top rated but unassigned donors and prospects (with limited fundraiser capacity).
In this webinar, Gravyty and iWave will show you how to evolve your donor pyramid to discover new opportunities throughout and empower your fundraisers to efficiently and effectively inspire new giving that drives revenue — without risking donor fatigue or simply hoping that frontline fundraisers can produce superhuman outcomes.
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