Giving Days: The Aftermath

This webinar is eligible for 1 CFRE point.

Following up on our very popular webinar with Woodrow Rosenbaum from Giving Tuesday, join Lynne Wester, Principal and Founder of DRG Group, as she discusses Giving Tuesday giving days in general, how they impact your organization, and ways to make the most of the generosity that comes from these important days on our fundraising calendars.

Whether it is Giving Tuesday, your organization’s own giving day, or a community foundation matching day, chances are your organization has been involved in a time-limited giving effort. These campaigns help your organization raise new funds, identify new donors, and increase your social media presence in a very condensed amount of time, and data shows that donors are more loyal to giving days, and more likely to make a second gift in the same fiscal year. What’s not to love?

But the work doesn’t stop when the clock strikes midnight.

• What happens the day after Giving Day?
• How do you acknowledge these gifts?
• How do you retain these new donors?
• Do you have a strategic plan for this new influx of donors?
• How does donor relations play a role in these efforts?

A truly successful giving day requires a strategy that begins well before the big event, but the real work starts when the giving day ends—it’s not only about the solicitation, after all. This webinar will show you how to properly engage and steward giving day donors before, during, and after your event.