Find the Major Gift Donors of Your Dreams
Recorded on: February 19, 2020
Historically, fundraisers and prospect researchers focused solely on wealth when looking for a major gift donor but in the evolving nonprofit world, wealth alone is no longer enough. Finding prospects in your database with a connection to your mission and cause is the key to your next major gift. Having the ability to customize wealth screening parameters and incorporate affinity information is vital to winning the hearts of your dream donors. In this webinar, we’ll demonstrate the process of identifying constituents within your database who have the greatest potential to become major gift donors, all within the iWave platform.
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