Diversify Your Relationships: Tips to Identify, Engage, & Empower Racially & Culturally Diverse Donors

Recorded on: February 21, 2023

Diversity abounds—almost half of millennials and children are from ethnic minority groups. If your nonprofit wants to remain relevant and meet the current and emerging needs of the community, you must be intentional in identifying and engaging diverse donors. In this session, you will learn how to leverage and interpret traditional prospect research to better align with the values & interests of ethnic minority groups. Tycely will share tips on how to best create strategies for inclusion and equity with emphasis on diversifying the volunteer leadership pipeline.


Tycely Williams, CFRE, Chief Development Officer at The Bipartisan Policy Center, crafts fundraising strategies that annually raises more than $30M to strengthen American democracy, increase access to behavioral health care, enhance food security, improve affordable housing, and expand economic opportunity for all Americans.

In her more than 25-year-career she has led teams who have raised and managed more than $580 million dollars. She’s also advanced philanthropy as chief development officer for America’s Promise Alliance, vice president of development of YWCA USA, chief development officer for the American Red Cross National Capital Region, an association director of major gifts for the YMCA of Metropolitan Washington, a director of development for two health and human services organizations, the artistic director of two community-based dance studios, and the executive director for a nonprofit organization founded by a Fortune 500 company.

Williams is a member of The Association of Fundraising Professionals Global Board and chairs the boards of The Nonprofit Alliance Foundation, Monument Academy Public Charter School, and YWCA of National Capital Area. She teaches Fundraising and Leadership at The Pennsylvania State University and frequently speaks and writes on relationship building, fundraising, and philanthropy.

A cum laude graduate of Wake Forest University, Williams holds a Bachelor of Arts degree in communication with distinguished departmental honors and a minor in Journalism. She also earned an Executive Master’s in Leadership from The McDonough School of Business at Georgetown University.


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