How to Implement a Data-Driven Approach to Fundraising
Join iWave and Salesforce for an ongoing case study with the National Aquarium to discuss how you can implement a data-driven approach to prospect identification and create optimal lead generation for your organization.
iWave and Salesforce highlight how nonprofits can leverage data to uncover hidden opportunities in their Salesforce database. By enriching your internal Salesforce data with iWave’s fundraising intelligence, you can identify ideal donors, find new prospects and personalize outreach using a donor’s complete profile including capacity, inclination to give, and interests.
Eve Longlade and Kristin Vitale from the National Aquarium then share their experience on how the iWave and Salesforce integration has allowed the National Aquarium to take a proactive and analytical approach to lead generation.
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