eBooks

The Three Keys To A Better Major Gift Ask

Download this ebook to learn insights on the three keys your team needs to attract more major gifts. By understanding Propensity (giving history), Affinity (connection to a cause), and Capacity (amount of wealth available to donate), you’ll be able to power your fundraising to greater heights!

What You’ll Find Inside:

• Detailed breakdown of propensity, affinity, and capacity ratings
• Strategies to rate each of your prospects
• An in-depth capacity ratings Q&A with consultant Jennifer Filla
• Tips to develop a holistic understanding of your potential donor
• And more!

Please note: We will email this resource to you.