Ebook Teaser: Wealth Screening Playbook
Here’s a sneak peek of our latest ebook all about wealth screening! If you’re looking for a deep dive into advanced screening techniques, you’ve come to the right place. Download the ebook here.
Fundraising is constantly changing and advancing. But there are some fundamental truths that have stood the test of time in this industry. One of those truths is that the more information you have about your donors and potential donors, the more strategic your fundraising strategy can be. The most efficient way to uncover this information is through wealth screening.
You’re likely familiar with wealth screening and have even leveraged wealth screening results before.
- What was your experience?
- Did you action all of the results or just the top 10-20% identified as the best prospects in the screen?
- Did you take philanthropy and affinity into consideration or look only at wealth?
- Were your results immediately out of date even though you planned to leverage the findings for the next few years?
The truth is, while the fundraising industry has been constantly evolving, many wealth screening solutions have remained stagnant. The advancements we have come to expect in the technologies we use have not transferred to wealth screening.
We know that the pressure to raise more money is not going away. In the Giving Institute’s latest Giving USA report it stated that giving was at an all-time high. This level of giving does not happen organically. It is more important than ever for nonprofits to leverage technology to achieve their fundraising goals.
Using Wealth Screening to Fuel All Aspects of Your Fundraising Campaigns
Wealth screenings are extremely important in major gift fundraising. That has not changed. However, the better your wealth screening is, the more opportunities you’ll have to use that data to fuel all your fundraising efforts. The problem with that though, is that it means you can only leverage 10-20% of your results. The “best” prospects identified make up about 10-20% of the individuals in the file. What about the other 80-90%? Just because these individuals may not be great major gift prospects, doesn’t mean they shouldn’t be considered as part of improving your overall fundraising strategy.
Read more by downloading the ebook below.
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