Prospect Research Pride

It’s amazing how fast a year goes – #ResearchPride is back again!  This is a special celebration dedicated to creating awareness for the important, integral, and critical work of prospect researchers.

If you’re not familiar with prospect research, it’s the identification and analysis of prospective donors (individuals, companies, and trusts) to learn their potential to give to a nonprofit’s cause.  Here at iWave, we also call this important work fundraising intelligence.

Why is Prospect Research Necessary?

There’s never been a better time to educate fellow nonprofit workers and the world in general about prospect research.  Unfortunately, misunderstandings abound concerning what prospect research actually involves.  Later this month, we’ll look deeper into how prospect research boosts not just a nonprofit’s development wing, but the entire organization itself.

“During prospect research pride month, we come together virtually and in person to celebrate our role in philanthropy and to share the importance of our work with others.  We use this time to educate and advocate with eloquence, humor, cake, and creativity.”

                        – Helen Brown, President of the Helen Brown Group


This month, we are organizing our first (of many) Prospect Research Roundtables.  We sit down with dedicated professionals from across North America and ask questions about what it really means to be a researcher.  Look for this new feature on our blog later in March.

Why We’re Thankful

Last year, iWave celebrated its 25th anniversary.  Prospect Research Online (PRO) wouldn’t be where it is today without its dedicated user base and their tremendous feedback. Our product is built upon a foundation of ideas and suggestions from researchers who are passionate about their profession and know their field best.

We are proud to be a part of an industry that shows such enormous commitment to their work and the causes they support. Many researchers dedicate endless hours to industry advancement by volunteering at numerous ARPA International and district events, and collaborating with their peers to share learning and advance their profession. We thank you for choosing PRO as your one-stop-shop for prospect research, and we thank you for the meaningful work you do every day.  

We encourage you to celebrate prospect research this month with the hashtag #ResearchPride.

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