To Affinity and Beyond: A Look at the Value of Understanding a Donor’s Connection to Your Mission

Historically, prospect development had an overarching focus on wealth. But in an evolving nonprofit world, where charitable donations are stagnant and the number of individual donors is decreasing, wealth alone is no longer enough. Finding new gift prospects with a history of giving to causes similar to yours is critical to saving you time and focusing efforts on your best prospects.

Join us as we dive deep into the value of understanding a prospect’s affinity.

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