Every year at this time the nonprofit sector receives extensive data describing philanthropy in the US. This year’s report will be no different, but the environment for giving was certainly uncommon. In this session, Laura MacDonald, Chair of the Giving USA Foundation and Founder of Benefactor Group, will examine the sources of generosity, the causes that donors cared about, and factors that influence both.
In addition to helping you understand what happened in 2020, Laura will show you—philanthropic leaders, fundraisers, volunteers—how to use the information to plan your fundraising strategy. She will provide insights into trends about who gives and where they are giving, and she will give you a set of tools and tactics to make sense of it all and apply it to real life.
All attendees will receive Benefactor Group’s annual much-celebrated GUSA Infographic and a discount on the 2021 Giving USA report. AND, a lucky few attendees will win free copies!