BUSTED: 4 Prospect Development Myths

Myths, mistruths, fake news…there’s a lot of information out there, but you can’t believe everything you read.  We’re here to dispel of the prospect development myths that persist in the nonprofit world. MYTH: Automation will make prospect researchers obsolete Technology is advancing so fast that headlines, not to mention the average person, can’t keep up. […]

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Screening Vs. Analytics

In our last post, we discussed why automated prospect screening hasn’t been available for Canadian prospects until May 2016. “Wait.  Screening?  You’re actually talking about analytics, right?” There is some confusion in the industry about the differences between screening and analytics.  As it turns out, the two processes provide insight on different aspects of the prospect […]

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