The Three Keys to a Better Major Gift Ask

The following is an excerpt from iWave’s new eBook: The Three Keys to a Better Major Gift Ask.  Read the full story. There are three important ratings that researchers and fundraisers use to segment and prioritize major gift prospects and donors. They are: PROPENSITY: Has this person given to nonprofit causes before? AFFINITY: Is this person passionate […]

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THE PAC SERIES – CAPACITY: Does Your Prospect “Have” What It Takes to Be a Major Gift Prospect?

The third aspect of the PAC series is for some the most important, but for all, probably the most infamous.  Trying to determine exactly your prospect’s capacity to give is very difficult.  There is usually no definitive answer, but every major gift ask usually depends on it. Defining Capacity You probably already know what capacity is, […]

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‘Tis The Season (For Political Giving Research)

  Guest Post by Lori Hood Lawson As I write this, it’s less than 80 days until Christmas and it’s less than 30 days until this year’s US Presidential Election. Don’t worry – I’m not going to talk about politics but, rather, some interesting news on political giving. This is a completely nonpartisan blog post, […]

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Capacity Ratings Questions with Jennifer Filla

  Capacity Ratings are a very broad topic and a topic that leads to endless questions. Below are some of the main questions from a previous Webinar with Jenn Filla. The audience who attended this webinar had some great insightful angels for us to dig deeper into.   Capacity Ratings Questions and Answers With Jenn […]

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THE PAC SERIES – PROPENSITY: Finding Clues in Charitable Giving, Board Affiliations, Volunteering, and More

In the first of our Propensity-Affinity-Capacity (PAC) Series, we tackle Propensity.  Let’s discuss how and why a strong propensity rating indicates your prospect might be your organization’s next major gift donor. What is Propensity? The Merriam-Webster Dictionary defines propensity as “a strong natural tendency to do something.”  In the nonprofit development world, propensity is also known as […]

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5 Ways to Customize Your Prospect Screening

Did you know that screening is the most common form of prospect identification conducted these days?  As Helen Brown and Jen Filla mention in their book, Prospect Research for Fundraisers, whether you’re starting a campaign, building a professional fundraising program, trying to get to know your database better, or want to get in the habit […]

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