THE PAC SERIES – CAPACITY: Does Your Prospect “Have” What It Takes to Be a Major Gift Prospect?

The third aspect of the PAC series is for some the most important, but for all, probably the most infamous.  Trying to determine exactly your prospect’s capacity to give is very difficult.  There is usually no definitive answer, but every major gift ask usually depends on it. Defining Capacity You probably already know what capacity is, […]

Read more

THE PAC SERIES – PROPENSITY: Finding Clues in Charitable Giving, Board Affiliations, Volunteering, and More

In the first of our Propensity-Affinity-Capacity (PAC) Series, we tackle Propensity.  Let’s discuss how and why a strong propensity rating indicates your prospect might be your organization’s next major gift donor. What is Propensity? The Merriam-Webster Dictionary defines propensity as “a strong natural tendency to do something.”  In the nonprofit development world, propensity is also known as […]

Read more