Taking a Fresh Approach to Capital and Annual Campaigns During and After a Pandemic

Recorded on: May 19, 2021

As a follow-up to her recent ebook, Power Strategies to Supercharge Your Fundraising Efforts, Robin Thompson is hosting a series of webinars with nonprofit professionals about how they’ve adjusted their strategies to go above and beyond their goals over the past year.

In part three of this series, join us as Lisa Actor who leads the Lowell Observatory development team and also serves as the executive director of the Lowell Observatory Foundation describes how Lowell Observatory pivoted during the pandemic. She will describe their capital campaign as well as their annual campaign success including how they pivoted their outreach program, created live YouTube streaming programs, and had as many as 2 million viewers for some programs! This kind of programming helped cement member relationships. Their members have doubled their support for their annual fund in the last year.

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