Speed: Qualifying, Disqualifying, and Requalifying Prospects Quickly to Build A Healthy Pipeline

Recorded on: July 7, 2020

On sheer volume alone, the largest opportunities to grow giving live deeper in the donor pyramid than most organizations want to go — in unassigned, often unrated prospects. What holds them back? Efficiency. In order to qualify these prospects, frontline fundraisers and advancement services professionals need to coordinate efforts that yield results. But what if we rethought qualification work around time spent per prospect — could we increase overall giving at scale?

In this webinar, Gravyty and iWave will discuss the inherent challenges that come with qualification work and suggest a new process that centers on speed — qualifying, disqualifying, and prequalifying prospects as fast as possible. Come learn how to rethink qualification and fill your giving pipeline with opportunity.

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