How to Create an Intentional Fundraising Plan

Recorded on: January 31, 2023

As the saying goes, “A goal without a plan is just a wish”. So why do nearly half of all nonprofit organizations have no fundraising plan or don’t follow the plan they developed? Join this session to learn a process for developing a data-informed, donor-centric, fundraising plan. Explore budgeting for innovation. Determine what you should scale or stop doing. Engage board members and other leaders in executing the plan, leveraging their unique skills, expertise and influence.

Learning Outcomes:

  • Learn a process for developing a data-informed, donor-centric fundraising plan
  • Determine what’s working and should potentially be scaled
  • Determine what’s not working and should potentially be retired
  • Explore budgeting for innovation
  • Understand how to engage board members to execute the plan, leveraging their unique skills, expertise and influence

About Tammy Zonker
Recognized as one of America’s Top 20 Fundraising Experts. Tammy is an inspiring international speaker on the topic of transformational philanthropy and an AFP Certified Master Trainer. Over the past 20 years, she has trained, coached and led nonprofit teams to raise more than a half-billion dollars, including a single gift of $27.1M. Tammy moved to Detroit in 2008 determined to successfully raise money in the most challenging economy in the U.S., and has turned those experiences into strategies, tools and processes for skyrocketing fundraising results in any economy. When not speaking at conferences or fundraising, she’s training her online membership community of Fundraising Transformers, or leading masterclasses, training intensives, and private workshops and retreats.


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