Gender Matters: A Practical Approach To Grow Women’s Philanthropy

Recorded on: May 30, 2019

This presentation is designed to help participants become more aware of gender differences in charitable giving behavior and spark more conversations within their organization about the impact of this research. It will then provide examples of how to translate the research into adapted fundraising behaviors. These examples will showcase specific changes to current practices and processes used to grow support from women.  The time together will help fundraisers shift their mindsets about current fundraising behaviors that may not resonate with their women donors, plus provide them with the specific steps to take upon returning to their offices.

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