Expanding Your Prospect Pool: Screening Non-Traditional Constituencies Webinar Recording
Recorded on: December 5, 2019
Screening core constituencies such as donors, patients, and/or alumni/ae is a given, but what about people who are not as connected to your organization? This webinar will examine the benefits and challenges of screening non-traditional constituencies such as event attendees; ticket buyers; and website visitors. While the screening results may look the same, turning non-traditional constituents into donors requires a different approach starting with how you present your screening results. If you want to go beyond the usual prospects, this webinar is for you.
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