Events Canceled? Use Capital Campaign Solicitation Strategies to Make up for Losses
Recorded on: May 11, 2021
If you canceled fundraising events in 2020 and 2021 or if COVID-19 has impacted your annual or project-oriented giving, consider capital campaign solicitation strategies to raise the large donations you need. By integrating capital campaign strategies into your fundraising efforts, you will set goals, identify prospects, create materials, and then educate, cultivate, solicit and steward donor prospects at an appropriate level.
CampaignCouncil.org President Kevin Wallace and consultant Melissa Sais will lead you through the process of using capital campaign solicitation strategies to advance your efforts and answer your questions in this free one-hour session. Going through this process may even prepare you, your staff and board to enter that capital campaign you have been considering. During the webinar you will:
- learn to translate the steps of a capital campaign into your everyday fundraising.
- identify the cohesive materials that will carry you through the effort.
- gain an understanding of the donors on whom to focus using data and research.
- learn new strategies to cultivate, ask and steward those donors at an appropriate level and in a personal way.
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