Attacking Bias in Your Prospect Research Work

Recorded on: November 17, 2021

Bias is not a political concept. It is a long-documented reality of the human condition. Researchers of all stripes have been fighting to keep bias out of their results since scientific research began. Jen Filla shares some psychological principles at work, stories and practical tips for prospect research, and a look into how you might begin to evaluate bias in artificial intelligence and machine learning tools.

About the Presenter:

Jennifer Filla is a veteran fundraiser with a focus on prospect research. As president of Aspire Research Group LLC, she helps organizations find and connect with their best donor prospects. She also leads the Prospect Research Institute, which trains fundraising intelligence officers. She is co-author of “Prospect Research for Fundraisers: The Essential Handbook” and numerous other research workbooks, and has served as a volunteer and trustee for a variety of organizations.