Are You Prospecting with Blinders?
Recorded on: August 26, 2020
There is an egregious assumption that Black people are not philanthropic. In fact, the opposite is true. Research continues to prove that African Americans are the most charitable group of people in the country. Yet, our prospect lists and donor walls continue to be populated primarily by the names of wealthy white people. In this brief session, 20 year prospect development professional and ResearchPRO Owner, Regina Alhassan will share facts to challenge our assumptions and reveal the realities of philanthropic behaviour for African American donors.
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