The Three Keys To A Better Major Gift Ask

Download this ebook to learn insights on the three keys your team needs to attract more major gifts. By understanding Propensity (giving history), Affinity (connection to a cause), and Capacity (amount of wealth available to donate), you’ll be able to power your fundraising to greater heights!

What You’ll Find Inside:

  • Detailed breakdown of propensity, affinity, and capacity ratings
  • Strategies to rate each of your prospects
  • An in-depth capacity ratings Q&A with consultant Jennifer Filla
  • Tips to develop a holistic understanding of your potential donor
  • And more!

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