Fundraising & Nonprofit Blog
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The Three Keys Introduction: What is Propensity, Affinity, and Capacity?
"Good things come in threes. When it comes to ideal donor ratings, the big three are propensity, affinity, and capacity ..."
Prospect Research 101 – The Ultimate Guide for Nonprofits
"Resources are scarce and every Dollar counts, right? With limited budgets and a growing list of needs, nonprofit organizations must ..."
How To Connect with Donors the Right way?
"Social connection is part of what makes the human experience so interesting and complex. Our relationships with one another are ..."
A letter to our Prospect Research Peeps During Prospect Research Pride Month
Prospect Research Pride As many of you may know, it’s Prospect Research Pride Month. This is a special celebration dedicated…
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Real Estate: The Value of Curb Appeal in Prospect Research
“You can tell a lot about a person from the shoes they wear.” You should never judge a book by…
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Building Your Prospect Pipeline
Guest Post by Marge King, InfoRich Group, Inc. As a researcher, my clients often ask me how to build a…
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5 Things to Look for in a Prospect Research Tool
A new year means a new perspective, new goals, and for some, new tools to help you accomplish those goals. …
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3 Groups of Powerful, Wealthy Women to Research in 2016
Guest Post by Preeti Gill It has been an exciting and empowering year for women. We witnessed the first woman…
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5 Searches You’ll Kick Yourself for Not Using in Your Prospect Research
When the name of a new prospect or foundation comes across your desk, what is the first thing you do?…
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Prospect Research Automation – It doesn’t have to be a bad word
If you’re using tools for your prospect research, you’ve probably started to notice the trend toward prospect research automation. It’s…
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Donations Data – What’s the Deal?
Have you been hearing a lot about donations data lately? We have. But what does donations data really mean and…
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Evaluated your Prospect Profiles Lately? You Should!
Guest Post by Jennifer Filla Some people like to go shopping. I don’t. But when it comes to prospect research…
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Go For Her: 4 Ways to Reveal the Women Behind the Giving in 2015
Guest Post by Preeti Gill, Vancouver Foundation Women are wonderful. It should go without saying, but I think women deserve…
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Challenging Common Prospect Research Myths
There are always myths circulating around the internet, whether they’re about the latest gadget, science discovery, and even prospect research.…
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Embracing Your Inner Salesperson
Somewhere between the travelling salesman selling snake oil and the pre-internet days of “smile and dial” cold callers, sales got…
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