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The Three Keys Introduction: What is Propensity, Affinity, and Capacity?
"Good things come in threes. When it comes to ideal donor ratings, the big three are propensity, affinity, and capacity ..."
Fundraising Ideas for Nonprofits: A Practical Guide for Every Organization
"Fundraising for nonprofit organizations can be exciting, stressful, and a lot of work! Raising funds is the lifeblood of any ..."
7 Art Fundraising Ideas You Must Try in 2022
"You likely have a solid argument for why the arts matter. When you love the arts, it’s apparent. Art is ..."

The Three Keys to a Better Major Gift Ask
The following is an excerpt from iWave’s new eBook: The Three Keys to a Better Major Gift Ask. Read the…
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Season’s Greetings from the iWave team! Whatever you’re celebrating this holiday season, we hope you give yourself time to kick back…
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Major Gifts Series Part 2: The Four Steps of Major Gifts Fundraising
Request Your Fundraising Assessment Download Major Gifts from Major Donors eBook Last week, we defined major gifts and explored…
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Major Gifts Series Part 1: Defining A Major Gift
Here at iWave, our mission is to help nonprofits “raise more major gifts, faster.” But what does that really mean?…
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International Development Part 2: Designing an International Development Strategy
Part 1 of this International Research series, we addressed a number of questions that your development department should consider before…
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International Development Part 1: Is International Research Right for You?
Let me guess: you’ve been hearing a lot about international research and fundraising lately, right? It’s true that international development…
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Prospect Ratings: Propensity-Affinity-Capacity Conclusion
Here we are at the end of the Prospect Ratings: Propensity-Affinity-Capacity Series. If you’ve been following this blog series,…
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The third aspect of The Three Keys series is for some the most important, but for all, probably the most…
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The Three Keys – AFFINITY: Finding the Major Gift Donor of Your Dreams
In the second of The Three Keys Series, we explore Affinity. Let’s discuss how and why a strong affinity rating…
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Capacity Ratings Questions with Jennifer Filla
Capacity Ratings are a very broad topic and a topic that leads to endless questions. Below are some of…
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In the first of our Three Keys Series, we tackle Propensity. Let’s discuss how and why a strong propensity rating…
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Best Practices for Researching and Qualifying Parents as Major Gift Prospects
If you work at an education institution and aren’t looking at parents as major gifts prospects, you could be missing out. In fact,…
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