Continued Innovation: Why Your Fundraising Intelligence Platform Should Grow with You

Over the last decade, technology has become more and more prevalent in our everyday lives. But in 2020, especially, we have come to realize that technology is crucial to our lives, our work, and how we stay connected. Technology is helping to keep our society functioning as we adapt to changes due to the COVID-19 pandemic enabling remote work, online learning, entertainment, communication, and more. In this technological-driven, ever-changing world, it’s important for technology providers to focus on continued innovation and growth. That’s why iWave’s new platform incorporates leading-edge technology such as machine learning, artificial intelligence, and is built on next-generation architecture meaning faster and more reliable results, more functionality, as well as additional data and integrations. We’ve recently announced some new enhancements, some already implemented in our platform, and some coming soon, that will help nonprofits turn quality data into actionable intelligence.

If you’re looking for a fundraising intelligence tool that will stay up to date with your needs to help you stay on the leading edge of fundraising, here are a few features to prioritize:

Related: Get the Fundraising Intelligence Infographic 

Efficiency and Productivity

Your fundraising intelligence tool should help you find and prioritize your most-likely prospects as fast as possible to make your research and your job easier. It’s important to ensure that your fundraising intelligence platform offers time-saving features that will help you easily and efficiently find accurate wealth and philanthropic information on your prospects. At iWave, our most recently announced enhancements include efficiency and productivity features such as:


Company and Foundation Screening

This feature is the first of its kind and helps clients identify businesses and foundations that are most likely to give to their organization. You can screen a list of companies and foundations, similar to how you would screen a list of individual constituents, and iWave will deliver scores, ratings, and information that help you uncover new prospects.



Automated Screening Capabilities

This is a hands-off screening process that enables you to automate the upload and delivery of screening results using a Secure File Transfer Protocol (SFTP).



Grateful Patient Screening

iWave’s Grateful Patient Screening segments hundreds or thousands of patients so healthcare organizations can prioritize those with the greatest capacity and inclination to give. iWave is enhancing this feature to enable organizations to upload a list of major donors to see if a patient is a past major donor.


Actionable Intelligence

Your fundraising intelligence platform should have the ability to analyze and segment your database to more effectively action prospects and make major gift asks with expert precision. At iWave, our suite of billions of wealth, philanthropic, and biographic data points deliver robust insights with simple and approachable queries and the ability to dive deep for those that need to. Our analytics solutions are based on three pillars of analytics: Descriptive Analytics, Predictive Analytics, and Summary Analytics.


Descriptive Analytics

Our Descriptive Analytics include scores and ratings, as well as features like Multi-lens Scoring that are based on external data and internal organization-specific data. These analytical outputs help organizations segment and prioritize their prospects and donors, and they power iWave’s predictive analytics. iWave’s newest descriptive analytics include a Giving Velocity to identify donors whose giving trend is increasing or decreasing, and the industry’s first Multi-lens Scoring feature that enables organizations to view screening results under multiple settings depending on their fundraising goals.

Predictive Analytics

iWave’s Predictive Analytics uses advanced algorithms to combine descriptive analytic values and deliver actionable insights on how to cultivate and engage prospects and donors. These analytics can also help nonprofits segment and prioritize donors at a more granular level. The newest additions within iWave’s predictive analytics area are Cultivation and Engagement insights that help you understand how to communicate with your prospects and donors.

Summary Analytics

iWave’s Summary Analytics gives you a high-level overview of your search activities and profiles to help you build your fundraising strategy. For example, you can view the demographic breakdown of a portfolio and identify gaps or patterns.

Data Security and Privacy 

With the internet being an increasingly vital part of our daily lives and work, there is an increasing need to stay safe online and protect sensitive information. Data security and privacy is critical in a fundraising intelligence tool to ensure business continuity, avoid data breaches and prevent unauthorized access. That’s why iWave adheres to industry standards and regulations, conducts ongoing risk assessments, continually assesses infrastructure, and is careful in selecting data and technology partners.

In addition to powerful cybersecurity tools and encryption mechanisms, iWave now offers multi-factor authentication so clients can validate the identity of their users and protect sensitive information. This added layer of security also boosts the flexibility of remote employees.


Continued Innovation

Having a fundraising intelligence tool that can continuously grow and keep up with your needs.

Since the launch of iWave’s cloud-native architecture in March, we have been able to accelerate the release of many new features including:

  • Wealth screening enhancements to provide nonprofits with the fastest and easiest way to find and prioritize top prospects including 26 additional data insights.
  • Customizable prospect profiles that allow users to add custom donation and real estate records to capture the full picture of a donor.
  • Access to new and comprehensive data including News and Obituaries with Alerts, Luxury Aircraft ownership and the industry’s first Real Estate Equalizer.
  • New and enhanced third-party integrations with Raiser’s Edge NXT and Salesforce so you can access wealth and philanthropic information within your donor database.

If you and your team are looking for a fundraising intelligence platform that provides continuous growth and innovation, get a personalized demo to learn more about iWave!

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What You Should Do Now

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