Past giving predicts future giving. The traditional approach to prospect research has been to focus on individuals who are simply “wealthy”. But if you are not also factoring in giving history, you are missing out on some great opportunities
Check out our latest infographic to learn how to gain fundraising intelligence and present the right ask to the right person at the right time
Read this eBook to learn about prospect ratings and how to use them to attract more major gifts:
Propensity (giving history), Affinity (connection to a cause), and Capacity (amount of wealth available to donate).