The ebook has been emailed to you.
** Note: If you have not received an email from us within the next few minutes, please try checking your spam folder.
In the meantime, feel free to book a demo of iWave or check out some additional resources below.
Past giving predicts future giving. The traditional approach to prospect research has been to focus on individuals who are simply “wealthy”. But if you are not also factoring in giving history, you are missing out on some great opportunities
[box_default border_position=”left-border” border_color=”purple” border_width=”e.g. 5px”]
Read this eBook to learn about prospect ratings and how to use them to attract more major gifts:
Propensity (giving history), Affinity (connection to a cause), and Capacity (amount of wealth available to donate).
After finishing this eBook, you will have a better grasp on five key research strategies that can help your fundraising team better identify who to ask, when to ask, and how much to ask for.