When iWave Information Systems (iWave) decided to update their popular online prospect research tool, Prospect Research Online (PRO), they went to the experts for advice – their clients. Totally redesigned with the client in mind, the new PRO platform has the same industry leading data PRO clients trust, now backed by a more intuitive search platform. After extensive research and analysis including a focus group of current PRO clients, the new platform was launched in Beta format in December. “We chose to launch the new platform in Beta in order to provide greater flexibility for development updates while continuing to get vital client feedback,” says Gerry Lawless, President and CEO of iWave Information Systems. “We’re still making almost daily updates to PRO as more clients offer their feedback and we tailor the product to meet their needs. The solution officially went live January 19th and every week more and more clients are logging in.”
This isn’t the first time iWave has looked to their clients for direction. Recently, the company added Advanced Analytics services in response to increasing client inquiries. The additional service has been met with rave reviews. “Not only are our clients pleased with the results,” says Sarah Kennedy, Client Services Manager for iWave, “but they’re even happier to know they can receive this service without going outside the iWave brand they rely on to meet their research needs.”To see how the updated solution can benefit your organization, schedule a customized demonstration today.