Prospect Ratings: Propensity-Affinity-Capacity Conclusion

  Here we are at the end of the Prospect Ratings: Propensity-Affinity-Capacity Series.  If you’ve been following this blog series, hopefully, you’ve learned something new about prospect ratings.  If you’re just joining us, get started here. What did we learn? PROPENSITY Simply knowing a donor prefers a specific cause and has lots of money to […]

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Estimated CANADIAN PROPERTY VALUES Now Available in PRO!

Within Prospect Research Online (PRO), you can now search estimated Canadian property values, courtesy of Manifold Data Mining Inc. Exact property values are not available in Canada due to the country’s strict privacy laws.  But Manifold’s new estimates have, are, and will continue to change the prospect research game in the Great White North. These […]

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THE PAC SERIES – CAPACITY: Does Your Prospect “Have” What It Takes to Be a Major Gift Prospect?

The third aspect of the PAC series is for some the most important, but for all, probably the most infamous.  Trying to determine exactly your prospect’s capacity to give is very difficult.  There is usually no definitive answer, but every major gift ask usually depends on it. Defining Capacity You probably already know what capacity is, […]

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‘Tis The Season (For Political Giving Research)

  Guest Post by Lori Hood Lawson As I write this, it’s less than 80 days until Christmas and it’s less than 30 days until this year’s US Presidential Election. Don’t worry – I’m not going to talk about politics but, rather, some interesting news on political giving. This is a completely nonpartisan blog post, […]

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THE PAC SERIES – AFFINITY: Finding the Major Gift Donor of Your Dreams

In the second of our Propensity-Affinity-Capacity (PAC) Series, we explore Affinity.  Let’s discuss how and why a strong affinity rating indicates your prospect may be your organization’s next major gift donor. Affinity describes a natural liking for someone or something.  In the nonprofit space, we understand affinity (or linkage) as the strength of a person’s […]

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Capacity Ratings Questions with Jennifer Filla

  Capacity Ratings are a very broad topic and a topic that leads to endless questions. Below are some of the main questions from a previous Webinar with Jenn Filla. The audience who attended this webinar had some great insightful angels for us to dig deeper into.   Capacity Ratings Questions and Answers With Jenn […]

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THE PAC SERIES – PROPENSITY: Finding Clues in Charitable Giving, Board Affiliations, Volunteering, and More

In the first of our Propensity-Affinity-Capacity (PAC) Series, we tackle Propensity.  Let’s discuss how and why a strong propensity rating indicates your prospect might be your organization’s next major gift donor. What is Propensity? The Merriam-Webster Dictionary defines propensity as “a strong natural tendency to do something.”  In the nonprofit development world, propensity is also known as […]

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THE PAC SERIES Introduction: What is Propensity, Affinity, and Capacity?

Good things come in threes.  When it comes to ideal donor ratings, the big three are propensity, affinity, and capacity (PAC).  Throughout the nonprofit space, there are many different perspectives (and names) for this ratings trio. But what is propensity, affinity, and capacity ratings? We’re here to chime in with our thoughts about PAC in relation […]

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Best Practices for Researching and Qualifying Parents as Major Gift Prospects

If you work at an education institution and aren’t looking at parents as major gifts prospects, you could be missing out.  In fact, according to research discussed here, between 2000 and 2010 parent giving to higher education increased by 49 percent. Why parents? What makes dedicated parent fund efforts so important?  There are a few reasons.  Typically, parents […]

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Integration: Getting Your Donor Database and Prospect Research Tool to Talk

Active listening is a powerful skill, and it’s one of the things we strive for at iWave.  By listening to our clients and partners, we learn about the need to make prospect research and fundraising more efficient and effective.  From there, we commit to improving our product and services.  And since our job is helping […]

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