As far as nonprofits and social media networks are concerned, LinkedIn is one platform you do not want to miss out on. Not only is it a fabulous resource for prospecting, but with 38% of American online adults who have annual household incomes over $75,000 using LinkedIn, it’s also the best network for engaging precisely targeted audiences. Here are our tips for maximizing LinkedIn:
Also pay attention to how your followers prefer to receive their information. Do you get more shares when you post pictures, lists, videos, or links to articles? Experiment with different styles of posts to figure out which is most appealing to your audience.
Just as with any other social platform, practice makes perfect. Test, measure your results, make new adjustments, and test again. Also keep in mind that with LinkedIn’s advanced targeting capabilities this is an excellent network for testing large-scale communications projects on smaller groups before investing too many resources. If you’re playing around with new messaging or working towards using more visuals in your next campaign, try them out on your LinkedIn audience first.
To stay motivated, try setting small, reasonable, goals that will focus your efforts and give you a feeling of accomplishment. Rome wasn’t built in a day and your LinkedIn empire won’t be either. Build your social media outreach from the ground up!
Check out iWave’s LinkedIn group for more ideas or to connect with other development professionals here.
What’s your best tip for engaging prospects and/or promoting your organization on LinkedIn?
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About the author: Megan McMillan is one of iWave’s Marketing Managers.
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