“Work Smarter, Not Harder” is a phrase we hear often in the nonprofit world. It’s all about finding new, innovative ways of doing things to decrease the quantity, and increase the quality, of your work. It means minimizing tasks and extra steps so that you can use your time wisely to achieve more. Rather than spinning your wheels with outdated fundraising and research techniques, get the full picture of major gift prospects by implementing fundraising intelligence.
As the world of fundraising evolves every day, and opportunities for interactions increase, it’s imperative for fundraisers and prospect researchers to have the technology to access data, knowledge, and connections. Fundraising intelligence is a holistic approach to finding major gift prospects. Fundraising intelligently means you have the resources and efficiency you need to make the right ask, to the right person, at the right time.
Helen Brown with the Helen Brown Group explained it best: “Fundraising intelligence is business intelligence for nonprofits. We’re the knowledge epicenter. We provide information about prospective donors and help organizations manage their systems so they can build stronger relationships with their donors.” In short, fundraising intelligence provides you with the intel you need to analyze your data, identify top prospects, and make more educated gift asks.
To find major gift prospects for your organization’s mission, a holistic approach is necessary. Researching solely for wealth indicators won’t give you the full picture of a major gift prospect. Neither will screening only external records or mining just your own database. A fundraising intelligence platform is a one-stop-shop for all things prospect development. Therefore, this solution should incorporate a mix of both internal and external research to create a complete picture of your prospect.
With the right fundraising intelligence platform, you should be able to:
Your fundraising efforts no longer have to be based only on guesswork and assumptions. With a fundraising intelligence platform at your side, your major gift asks will be backed up by data and research. You and your team will make informed, evidence-based major gift asks that will result in raising more major gifts, more efficiently.
About the author: Madelyn Deveau is the Acting Content Marketing Manager at iWave. She has a degree in public relations and has found her niche in the behind-the-scenes aspects of her field. A social media enthusiast and communications specialist, Madelyn uses her skillset to create engaging content and brand awareness. Madelyn is creative, curious, and constantly motivated to learn from her experiences and the people around her.