Healthcare technology is constantly evolving and the need for new equipment, buildings, and state of the art innovations is greater than ever. In order to continue saving lives and helping the community, your healthcare organization needs the proper medical funding to stay on the cutting edge of health advancements.

According to Learning Hub, in 2017, $40 billion was donated to healthcare organizations and hospitals. Clearly, there are generous people out there willing to give to your cause. But how do you find the best donors for your specific mission and goals?

iWave is ready to show you how you can be successful in your healthcare philanthropy along with the best steps to take. In the end, a healthy fundraising strategy leads to well-cared for and healthy patients.

What’s a Grateful Patient Program?

One of the best ways to fundraise for your healthcare organization is by establishing a grateful patient program. This is achieved by compiling a list of current and former patients who are the most likely to give back to your organization.

You can also use a grateful patient program to identify potential new donors as they walk in the door. Have you determined that a potential future donor is visiting (or even admitted to) your hospital right now? When you know who they are and their history of charitable giving, you can tailor their experience, ensuring they’re left with the most positive impression possible.

Even if it’s not the right time to approach a potential donor while they’re at your organization, you can still schedule a follow up call with them to create a more personal relationship. The better experience someone has at your hospital or organization, the more likely they’ll be to give in the future.

How Do You Create a Grateful Patient Program?

In order to have a successful grateful patient program, you’ll need to:

  • Analyze current and former patients’ information to uncover who has the greatest propensity to give
  • Dive into potential donor history to see who has a record of charitable giving
  • Reach out to the right donors at the right time

Your healthcare organization probably sees thousands of patients a year, so how do you analyze background information on every single patient? Allow iWave to take the reins. We’ll make it quick, simple, and convenient.

Watch our Webinar: Elevate Your Grateful Patient Program

Use Your Data Wisely: Start a Capital Campaign

Does your hospital need a new wing or new and advanced surgical equipment? As your organization grows you need your funding to grow with you. When it comes to one-time fundraising campaigns for buildings, equipment, or general expansions, you may want to consider launching a capital campaign.

A capital campaign is unique in that it’s typically only used for funding when a strict time limit is imposed. For example, if you need to have your new hospital wing by next spring, you’ll likely need to meet all your funding goals months ahead of time.

Capital campaigns are broken into two funding periods: Private (quiet) and public. Your campaign kicks off with the private portion which is where the majority of your donations should be coming from. After the private round of funding ends, you can open your campaign up to public donations to fill in the gaps.

How Do You Run a Successful Capital Campaign?

Organization is key in a capital campaign. You’ll want to follow these steps to stay on track throughout the process:

  • Identify a hardworking team with clear roles early on in the process to ensure everything runs smoothly
  • Create a strict schedule to make sure you’re meeting the goals you need and staying on track every step of the way
  • Identify the right donors for the private phase
  • Contact the best potential donors and ask for the right gifts amount to propel your campaign forward and put you in the ideal position to achieve your goals

Staying on track will be easier with the proper tools. iWave is ready to supply them to you.

How Can our Nonprofit Fundraising Platform Help?

Whether you’re establishing a grateful patient program or want to kickstart a capital campaign, our next-generation platform is your one-stop shop for nonprofit fundraising. Instead of valuable members of your team spending time and resources analyzing an endless stream of documents, we’ll do the work for you.

Our fundraising platform quickly analyzes billions of datapoints and then provides a score of how likely someone is to donate to your cause. You can also organize all viable current or former patients into a list with the ones with the greatest propensity to give at the top. This helps to ensure you’re reaching out to the right people to ask for the funding your hospital needs.

Not only will we show you who to ask from, but we’ll help uncover how much to ask for as well. Our comprehensive wealth screenings allow you to feel more confident going into a gift ask, so you can walk away knowing no money was left on the table.

Bring Our Fundraising Software with You

Life at a healthcare organization means constantly being on the move. At iWave, we want to be there with you every step of the way, so you can access our fundraising platform through an easy-to-use app.

Quickly glance through potential donor information before meeting with them, so you know you have all the details straight. Preparedness is one of the most powerful weapons in successful fundraising. With iWave, all that power is right in the palm of your hand.

Use our Fundraising Platform for Success

At iWave, our commitment has always been to our clients. Want to see how our nonprofit fundraising platform can help you build or improve your grateful patient program? Contact our team for a free fundraising assessment or demo!

As your organization grows and changes, we will adapt with you. Our team will be here every step of the way to answer your questions and to show you how to make the most of our wealth screenings.