A culture of philanthropy means your entire organization views and values fundraising as a critical pillar of its overall mission.
One benefit small nonprofits often have on their side is the ease of communication. With fewer people on the team, it is (or at least should be) easier to maintain a unified vision and commitment to your organization’s cause. At the grassroots level, everyone is chipping in to help with fundraising and attract support.
But as any community, business, or nonprofit grows and requires a larger group of people to help run the day-to-day operations, maintaining a unified focus becomes more difficult. As your mission expands, so to do commitments of time, resources, and attention. Unfortunately, the importance surrounding the development the funds to maintain and grow that mission can sometimes take a back seat.
Culture begins internally with leadership, and eventually projects outwardly to grateful patients and other supporters. According to Michele Brock, CFRE, here are some characteristics of a healthy culture of philanthropy:
At its heart, a culture of philanthropy is not simply asking staff and stakeholders for money. It means involving them in the overall fundraising process of identifying prospects and building relationships with them.
A culture of philanthropy starts with asking stakeholders to help, identifying ways they can, and showing them the results of their positive actions.
What are some ways your organization supports a culture of philanthropy? Let us know in the comments below.
About the author: Ryan McCarvill joined the iWave team in 2016. Ryan enjoys meeting and learning from nonprofit professionals, researching trends in the nonprofit community, and offering strategies for development teams to use iWave’s solutions to meet and exceed their fundraising goals.