Prospect Research Automation – It doesn’t have to be a bad word

If you’re using tools for your prospect research, you’ve probably started to notice the trend toward prospect research automation.  It’s true, prospect research is becoming more automated.  One-click profiles and automatic capacity ratings are the new normal.   This may have you wondering how automation will change your job as a researcher.  Well, the key may […]

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Challenging Common Prospect Research Myths

By: Sarah MacLeod There are always myths circulating around the internet, whether they’re about the latest gadget, science discovery, and even prospect research. What are they? Myth #1: Real Estate Data = Overrated Is real estate data overrated?  As a researcher, you search for propensity, affinity, and capacity to give. You need clues from public […]

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