Best Practices for Researching and Qualifying Parents as Major Gift Prospects

If you work at an education institution and aren’t looking at parents as major gifts prospects, you could be missing out.  In fact, according to research discussed here, between 2000 and 2010 parent giving to higher education increased by 49 percent. Why parents? What makes dedicated parent fund efforts so important?  There are a few reasons.  Typically, parents […]

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