Evaluated your Prospect Profiles Lately? You Should!

Guest Post by Jennifer Filla Some people like to go shopping. I don’t. But when it comes to prospect research tools, I really enjoy taking time to learn about new products and thinking about how that product might fit into my work and the fundraising field – especially prospect profiles. After all, prospect research is […]

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Larger Gifts More Often

By: Glenn Pound Donor behaviors and how they come to their charitable giving decisions continues to change. Like many of us, they are becoming overwhelmed with appeals of every kind. As a result they are tuning out and seeking more meaningful exchanges. At the same time, competition for donor dollars is at an all-time high. […]

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Go For Her: 4 Ways to Reveal the Women Behind the Giving in 2015

By Preeti Gill Women are wonderful. It should go without saying, but I think women deserve special attention by the Prospect Research and philanthropic communities. Research shows women give more than men. We volunteer more. We care a great deal about making a meaningful difference in the world. Recent reports about women’s giving from TD […]

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Challenging Common Prospect Research Myths

By: Sarah MacLeod There are always myths circulating around the internet, whether they’re about the latest gadget, science discovery, and even prospect research. What are they? Myth #1: Real Estate Data = Overrated Is real estate data overrated?  As a researcher, you search for propensity, affinity, and capacity to give. You need clues from public […]

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Embracing Your Inner Salesperson

By: Megan McMillan Somewhere between the travelling salesman selling snake oil and the pre-internet days of “smile and dial” cold callers, sales got a bad rap. However, when you think beyond these outdated stereotypes to the day-to-day aspects of your own career you realize that at some point selling is a part of your job. Take […]

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A Picture (or 6 second video) is Worth a Thousand Words: A Practical Guide to Vine and Instagram Video for Nonprofits

By: Megan McMillan You’ve heard it time and time again, “tell your story.” It’s become the mantra for nonprofit promotion and as such, it’s becoming harder and harder to stand out amongst the many deserving causes looking for support. So take a cue from the communications professionals and go one step further – show your […]

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Is Your Nonprofit Using LinkedIn to its Full Potential?

By: Megan McMillan As far as nonprofits and social media networks are concerned, LinkedIn is one platform you do not want to miss out on. Not only is it a fabulous resource for prospecting, but with 38% of American online adults who have annual household incomes over $75,000 using LinkedIn, it’s also the best network for […]

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A Practical Guide to Twitter for Nonprofits

By: Megan McMillan Now that we’ve gone over the basics of social media for nonprofits, we’re ready to dive into the specifics of the different networks and what better place to start than my personal favorite, Twitter. If A Tweet Falls in the Forest … You can tweet 4 times a day sharing the best […]

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The Who, What, When, and Where of Social Media

A few months ago when this blog existed solely in my mind (and as an item on my lengthy to-do list) I began mapping out a series of posts about social media. And in true serendipitous fashion, Hubspot was simultaneously attempting a webinar of record-breaking proportions aiming for over 11,000 attendees. What topic could possibly […]

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