Challenging Common Prospect Research Myths

By: Sarah MacLeod There are always myths circulating around the internet, whether they’re about the latest gadget, science discovery, and even prospect research. There are two prospect research myths in particular that have been discussed this year, and APRA and iWave will be presenting on these and others on Tuesday, November 4th. What are they? […]

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Embracing Your Inner Salesperson

By: Megan McMillan Somewhere between the travelling salesman selling snake oil and the pre-internet days of “smile and dial” cold callers, sales got a bad rap. However, when you think beyond these outdated stereotypes to the day-to-day aspects of your own career you realize that at some point selling is a part of your job. Take […]

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A Picture (or 6 second video) is Worth a Thousand Words: A Practical Guide to Vine and Instagram Video for Nonprofits

By: Megan McMillan You’ve heard it time and time again, “tell your story.” It’s become the mantra for nonprofit promotion and as such, it’s becoming harder and harder to stand out amongst the many deserving causes looking for support. So take a cue from the communications professionals and go one step further – show your […]

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Is Your Nonprofit Using LinkedIn to its Full Potential?

By: Megan McMillan As far as nonprofits and social media networks are concerned, LinkedIn is one platform you do not want to miss out on. Not only is it a fabulous resource for prospecting, but with 38% of American online adults who have annual household incomes over $75,000 using LinkedIn, it’s also the best network for […]

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A Practical Guide to Twitter for Nonprofits

By: Megan McMillan Now that we’ve gone over the basics of social media for nonprofits, we’re ready to dive into the specifics of the different networks and what better place to start than my personal favorite, Twitter. If A Tweet Falls in the Forest … You can tweet 4 times a day sharing the best […]

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The Who, What, When, and Where of Social Media

A few months ago when this blog existed solely in my mind (and as an item on my lengthy to-do list) I began mapping out a series of posts about social media. And in true serendipitous fashion, Hubspot was simultaneously attempting a webinar of record-breaking proportions aiming for over 11,000 attendees. What topic could possibly […]

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Get More Out of Your Next Conference – The Home Stretch

Congratulations! You’ve prepped, you’ve attended, and now it’s time to conquer with a smart post-conference outreach plan. Just a few more steps to go before you can kick back, relax, and give yourself a big pat on the back for a job well done. 1. Catch your breath and get organized You’ve just emerged from […]

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