International Research Part 1: Is International Research Right for You?

By: Jill McCarville Let me guess: you’ve been hearing a lot about international research and fundraising lately, right?  If you work in the fundraising department of a nonprofit, chances are you’ve heard the buzz or someone has told you you’re missing out.  It’s true that international fundraising is on the rise, but is it worthy […]

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THE PAC SERIES: Conclusion

  Here we are at the end of the Propensity-Affinity-Capacity Series.  If you’ve been following this blog series, hopefully you’ve learned something new about prospect ratings.  If you’re just joining us, get started here. What did we learn? PROPENSITY Simply knowing a donor prefers a specific cause and has lots of money to give away […]

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THE PAC SERIES – CAPACITY: Does Your Prospect “Have” What It Takes to Be a Major Gift Prospect?

The third aspect of the PAC series is for some the most important, but for all, probably the most infamous.  Trying to determine exactly what your prospect’s capacity to give is can be very difficult.  There is usually no definitive answer, but every major gift ask usually depends on it. Defining Capacity You probably already […]

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‘Tis The Season (For Political Giving Research)

  Guest Post by Lori Hood Lawson As I write this, it’s less than 80 days until Christmas and it’s less than 30 days until this year’s US Presidential Election. Don’t worry – I’m not going to talk about politics but, rather, some interesting news on political giving. This is a completely nonpartisan blog post, […]

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THE PAC SERIES – AFFINITY: Finding the Major Gift Donor of Your Dreams

In the second of our Propensity-Affinity-Capacity (PAC) Series, we explore Affinity.  Let’s discuss how and why a strong affinity rating indicates your prospect may be your organization’s next major gift donor. Affinity describes a natural liking for someone or something.  In the nonprofit space, we understand affinity (or linkage) as the strength of a person’s […]

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Capacity Ratings: Q&A with Jennifer Filla

  Capacity ratings are a very broad topic and a topic that leads to endless questions. Last week we had Jennifer Filla, President of the Prospect Research Institute, join us for a webinar to discuss the “uses and abuses” of capacity ratings. Below are some of the main questions from the audience that were addressed […]

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THE PAC SERIES – PROPENSITY: Finding Clues in Charitable Giving, Board Affiliations, Volunteering, and More

In the first of our Propensity-Affinity-Capacity (PAC) Series, we tackle Propensity.  Let’s discuss how and why a strong propensity rating indicates your prospect might be your organization’s next major gift donor. The Merriam-Webster Dictionary defines propensity as “a strong natural tendency to do something.”  In the nonprofit development world, propensity is also known as inclination. Perhaps the […]

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THE PAC SERIES Introduction: What is Propensity, Affinity, and Capacity?

Good things come in threes.  When it comes to ideal donor ratings, the big three are propensity, affinity, and capacity (PAC).  Throughout the nonprofit space, there are many different perspectives (and names) for this ratings trio.  We’re here to chime in with our thoughts about PAC in relation to prospect research tools. If you are […]

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Best Practices for Researching and Qualifying Parents as Major Gift Prospects

If you work at an education institution and you aren’t taking advantage of researching the parents of your current students as potential major gift prospects, you could be missing out.  In fact, according to research discussed here, between 2000 and 2010 parent giving to higher education increased by 49 percent. Beyond the fact that they may donate […]

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