THE PAC SERIES – PROPENSITY: Finding Clues in Charitable Giving, Board Affiliations, Volunteering, and More

In the first of our Propensity-Affinity-Capacity (PAC) Series, we tackle Propensity.  Let’s discuss how and why a strong propensity rating indicates your prospect might be your organization’s next major gift donor. The Merriam-Webster Dictionary defines propensity as “a strong natural tendency to do something.”  In the nonprofit development world, propensity is also known as inclination. Perhaps the […]

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THE PAC SERIES Introduction: What is Propensity, Affinity, and Capacity?

Good things come in threes.  When it comes to ideal donor ratings, the big three are propensity, affinity, and capacity (PAC).  Throughout the nonprofit space, there are many different perspectives (and names) for this ratings trio.  We’re here to chime in with our thoughts about PAC in relation to prospect research tools. If you are […]

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Best Practices for Researching and Qualifying Parents as Major Gift Prospects

If you work at an education institution and you aren’t taking advantage of researching the parents of your current students as potential major gift prospects, you could be missing out.  In fact, according to research discussed here, between 2000 and 2010 parent giving to higher education increased by 49 percent. Beyond the fact that they may donate […]

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Integration: Getting Your Donor Database and Prospect Research Tool to Talk

Active listening is a powerful skill, and it’s one of the things we strive for at iWave.  By listening to our clients and partners, we learn about the need to make prospect research and fundraising more efficient and effective.  From there, we commit to improving our product and services.  And since our job is helping […]

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Investing in Impact

What is impact investing?  In short, it’s a desire to get a big bang for your buck. In terms of prospect development, impact giving is not much different.  So how can researchers and fundraisers attract these types of donors?   Lori Hood Lawson of Working Philanthropy has some insight to share about this excellent prospect research opportunity. […]

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PRO Now Integrates With Tessitura

Charlottetown, PE – iWave Information Systems, the makers of Prospect Research Online (PRO), is pleased to announce PRO’s integration with Tessitura Network.  Tessitura is a leading provider of software to arts, cultural, and entertainment organizations.  Their CRM is a fully integrated system that allows users to easily view a patron’s history with an organization.  The PRO-Tessitura integration […]

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The Case For Canadian Real Estate Research

In a previous post, we explored just how important real estate data can be in your prospect research.  But what about those pesky Canadians and their strict privacy laws?  How are you going to learn more about prospects north of the border or, if you’re a Canadian nonprofit, in your very own community? Canadian real […]

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5 Ways to Customize Your Prospect Screening

Did you know that screening is the most common form of prospect identification conducted these days?  As Helen Brown and Jen Filla mention in their book, Prospect Research for Fundraisers, whether you’re starting a campaign, building a professional fundraising program, trying to get to know your database better, or want to get in the habit […]

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Prospect List Building: The Canadian Edition

A few weeks ago, we published a blog post about the best list building strategies. Thanks to feedback from our clients and subscribers, we have adapted that post with Canadian prospects in mind.  From screening to real estate data, the Canadian nonprofit industry can be very different from that in the US, and vice versa. If […]

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Screening Vs. Analytics

In our last post, we discussed why automated prospect screening hasn’t been available for Canadian prospects until May 2016. “Wait.  Screening?  You’re actually talking about analytics, right?” There is some confusion in the industry about the differences between screening and analytics.  As it turns out, the two processes provide insight on different aspects of the prospect […]

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