Getting the Most From Your Time and Resources With PRO

Denison

At a Glance:

Organization:
Denison University

Location:
Granville, OH

Industry:
Education

Key Challenge:
Improve prospect research efficiency and results while sticking to a tight budget.

Key Benefit:
PRO’s user friendly interface, combined with training and support, helped researchers hit the ground running and launch a highly successful major gift campaign.

Background

Since its founding in 1831, Denison University has become a leader among America’s top liberal arts colleges. Featuring state-of-the-art facilities for living and learning, dedicated faculty, and an abundance of student opportunities, Denison has been named a first rate institution by Forbes, Business Insider, and The New York Times.

To continue delivering exceptional service to students, partners, and the greater community, Denison conducts a major gift research campaign recurring annually.

The Challenge

Bill Robbins, Associate Director of Advancement Services, knows the Denison Universitychallenges his department faces. With restrictions on time, budget, and only three active researchers, a strong return on investment is a must. Bill and his team were disappointed with many prospect research tools and the reliability of their results. With the annual major gift campaign around the corner, they needed a cost-effective solution that would improve both efficiency and the quality of their prospect profiles.

The Solution

At first, Bill was skeptical of yet another prospect research tool. His team felt the tools simply weren’t made with researchers in mind. However, as soon as he started a trial subscription he quickly learned that iWave’s Prospect Research Online (PRO) isn’t like other research tools. “PRO is more comprehensive, easier to query, and faster (especially the 360Search function) than other similar sources that we have used,” said Bill. “PRO helps eliminate some of the ‘guess’ work from our job by providing reasonable pointers toward potential prospects.”

A particular highlight for Bill was the training and support from iWave’s client services representatives. “Our questions were answered thoroughly by knowledgeable staff. The follow up emails with transcripts of the online conversations are a great tool and we really appreciate them.”

Right away, the team started using PRO in their major gift campaign. When asked how it was going, Bill said, “PRO will pay for itself with this project alone.” Beyond gifts, he anticipates there will also be more volunteer support from current and new prospects. “Overall, PRO is a great service for academic researchers on a tight budget for whom reliable results are imperative.”

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PRO is more comprehensive, easier to query, and faster than other similar sources that we have used.

Bill Robbins, Associate Director, Advancement Services /Denison University

 

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