Nonprofit Trends to Look For in 2019

We have a unique perspective here at iWave – we are immersed in two worlds. Our clients live in the nonprofit world. We live in the software world. We invest in our solutions, so our clients can invest in the world around them.

In our conversations around the office, we love talking about nonprofit and technology and how they intersect. And we try to keep a finger on the pulse of what’s trending in both worlds. We’re especially excited about a few trends shaping up for 2019. 

Embracing technology and automation

Nonprofits are automating their processes more and more.

Marketing automation simplifies your email strategy. Social media automation schedules social media posts in advance and helps you engage with your audience seamlessly.

Similarly, Gravyty’s AI-enabled automation is changing the game with their industry-leading technology.

Any kind of automation puts the focus back on your strategy, your big picture, and your research. These tools can save time and help your team drive deeper engagement with donors and your community. 

Evolving digital fundraising

You have unique and life-changing stories to tell. But you need to use the right tools in the right way to expand that story to a wider audience. Every-time you share a piece of your story, you gain new followers, ambassadors to your cause, and potential donors.

You may have heard the phrase, “content is king”. Content drives the digital world. Therefore, sharing compelling content and embracing creative storytelling can have major impacts on fundraising.

This list explores some trends for digital fundraising through Instagram stories, Facebook peer-to-peer fundraising, live streaming, AI and chatbots. But, if social media makes your head spin, check out this social media primer for some social media ins-and-outs for nonprofits.

Focus on Self-care

In short, self-care is about making yourself a priority. The discussion around self-care has become more and more popular in the past few years, especially in connection with a work/life balance.

Nonprofit teams are notoriously overworked. As a result, people who commit their lives to helping others aren’t always good at asking for help. Beth Kanter and Aliza Sherman’s book, The Happy Health Nonprofit, dives into striking a balance between your important work and also committing to self-care.

You may say, “I just don’t have time to think about self-care”. If that’s you, check out these 5 self-care hacks to use in crisis situations.

Most importantly, make time for yourself.

If there is a trend you’re excited about, please let us know in the comments below or on Twitter!


About the author: Liz Corney is iWave’s Content Marketing Manager. She has a degree in Journalism, is a fiercely positive team-player and a creative self-starter. She has experience working in software technology, video/mobile games, learning & development, social & traditional media, and communications. Liz is also the co-founder of a local nonprofit organization working to better the lives of homeless women in her community.

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