"Prospects of Wealth" by Larkspur Data is included in your subscription to Prospect Research Online. "Prospects of Wealth" or P.O.W. contains approximately four million high net worth individuals located throughout the United States.
"Prospects of Wealth" serves as a great lead list to identify new prospects that have the financial means to contribute to your cause. Many Prospect Research Online users utilize our ZoomInfo database product to further their research on individuals identified in "Prospects of Wealth".
If you have been given demo access to Prospect Research Online, please note that the Prospects of Wealth database is a demonstration database only and does not reveal contact information. It is designed to demonstrate the functionality of P.O.W. but we cannot reveal names in a demonstration environment as they represent great value to a researcher. Subscribers to Prospect Research Online have full access to over 4 million possible leads in P.O.W.
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The Technology Behind Prospects of Wealth
This database is compiled from over 70 sources including the SEC, IRS (Keogh Retirement Plans), FAA, Coast Guard, DMV, and many other public sources of information. In order to be included in "Prospects of Wealth", a person must have multiple evidences of wealth.
In order for Larkspur Data to determine multiple evidences of wealth, they go to such sources as the SEC to locate Corporate Insiders that have filed Section 144 Documents for transfers of large blocks of stock. The IRS is an excellent source for information on business owners with Keogh Retirement Plans. The FAA makes available information on individuals that own private aircraft. The Coast Guard has public information on individuals that own yachts in excess of 40 feet. The Department of Motor Vehicles has information on people who register vehicles with a value in excess of $100,000.
The list of sources is quite varied but it is based on public sources of information. The product is positioned for the financial industry as it specifically targets individuals who have liquid assets to invest. People who may be wealthy in your area may not be included in this database as they may not possess multiple public sources of wealth indicators. Such things as bank balances, real estate holdings, etc would not qualify an individual for "Prospects of Wealth" as either the information is not public or their assets are not liquid.
Frequently Asked Questions.
- How is the informaion gathered?
- There are some wealthy people in my area, why are they not listed in Prospects of Wealth?
- How can I use the information from Prospects of Wealth?
- I have a trial access to Prospects of Wealth. Why can't I find any prospects in my area?
- Trial Access Conditions.





