Charlottetown, June 23, 2015 - iWave’s Prospect Research Online, or PRO went through a complete platform transformation almost two years ago and now, it just got even better! Introducing PROscore, the smarter prospect scoring system.
PROscore is a number that is assigned to an individual to indicate their potential to give to your education, healthcare, or nonprofit organization. This score will give PRO users deeper insight into their prospect’s propensity, affinity, and capacity to give. What is even better though, with PROscore the user can customize the weight given to each of the score ratings, so they have greater confidence that the score is aligned with what is important to them in their research and fundraising.… Read more.